In 2021, people spent a lot of time at home. Mella, the smart mushroom fruiting chamber, grows gourmet mushrooms for its users and raised $550K USD. Deeper Network’s Decentralized VPN & Firewall raised $2.7M USD. (Be sure to also check out four tips from the BeYou creators on working from home comfortably.) Pepper Cannon, a pepper mill for pepper lovers who really want to kick things up a notch, raised $3M USD. BeYou, a transforming chair that allows you to sit in 10 different positions, raised $3.7M USD. Bird Buddy, a smart bird feeder that alerts you of avian visitors and captures bird photos, raised over $8M USD. We had a lot of amazing home products find their footing on Indiegogo this year. Not only that, but 40% of our top 10 InDemand products of 2021 were for the home. Home products were our overall most funded category on Indiegogo this year. Here are some of our top takeaways from 2021. So how did that affect crowdfunding this year? What happened on the Indiegogo platform in 2021? What did backers come together to fund and what did their behavior collectively indicate? We dug into the data to find out how backers engaged with campaigns and some clear trends emerged. Backers around the globe navigated returns to offices, classrooms, and social lives, and for many, those aspects of their lives are permanently changed. ![]() 2021 left us seeking ways to settle into being perpetually unsettled.
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